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GLOBACOM has recorded the largest
percentage of data subscribers in relation to the total number of customers on
any network in the country. This was revealed in the Nigerian Communications
Commission (NCC) report covering the first three months of year 2017.
Globacom, at the end of the first
quarter, recorded a total of 27,021,200 data customers, representing 72% of the
total number of subscribers on its network which stood at 37,328,827. With 72%
data penetration rate, Glo thus surpassed the industry’s average which stood at
59%. At the end of the first quarter, a total of 90,003,101 internet users were
recorded in the industry against a total of152,216,763 subscribers in the
industry. The second position was occupied by Etisalat with 13,008,481 data
users out of a total subscriber base of 19,621,806, giving a data penetration
rate of 68%, while the third position went to Airtel with 56% internet
penetration achieved with 19,423,760 data customers out of the total 34,656,605
subscribers on its network as at March, 2017.
MTN, with 30,519,351 data customers
or 51% of its 60,391,959 subscribers, recorded the least penetration of data
users on its network. In the last two years, Globacom has successfully added
half a million customers to its internet subscriber base in the last one year,
despite the industry losing a huge number of internet users. Between March,
2016, and March, 2017, the figure of data customers in the industry fell from
92,409,962 to 90,003,101, with MTN and Etisalat recording losses of 2,837,244
and 2,234,375 data customers respectively. Globacom’s ascendancy to the top of
the data market in Nigeria has been attributed to its improved data services
which followed the network improvement exercise carried out by the company, in
addition to several attractive and user-friendly packages which offer a lot of
appeal to data users.
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