Arab airlines are using witty marketing and satire to respond to the recent US and UK ban on carry-on electronic goods on inbound flights from Arab countries.
The decision, introduced on Tuesday, bars passengers on flights originating in eight Arab countries from carrying any electronic device larger than a mobile phone.
Senior US officials told reporters that nine airlines from countries in the Arab world had been given 96 hours to institute the ban. The UK announced a similar ban shortly after.
Laptops, e-readers, cameras, tablets, printers, electronic games and portable DVD players are affected by the ban - which applies to direct flights to the United States - but they may still be stowed in the hold in checked baggage.
The indefinite US ban targets 10 airports and nine airlines, including Turkish Airlines and the major Gulf carriers: Emirates, Etihad and Qatar Airways, as well as the Jordanian state airline, Royal Jordanian.
Some of the companies have been quick to respond, with lighthearted humour, using the ban as a marketing opportunity.
The United Arab Emirates flagship carrier, Emirates Airline, posted a video on social media with the slogan "let us entertain you".
Social media users responded to the ad, saying: "The ban is unnecessary and annoying, but fair play to you, Emirates, for this ad. Well done!"
Another user said: "Extremely well played, @emirates But business people need to work, will you provide tablets with office apps for the flight? Now you should."
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